Structure brainstormed product ideas into a detailed concept. Then design a mock-up, followed by a less expensive version of your product offering, which is called a Prototype. Get user feedback and improve the concept.
Build the Product Roadmap. The Roadmap details the product strategy and goals, the product and features that will be built, who will build them, when they will be built, and high-level priorities. Define the communication and risk management plans.
You can develop the product in the “waterfall” or “agile” fashion. Track the time, efforts and costs against quality deliverables and other metrics. Coordinate with your suppliers, partners and alliances. Get input from your marketing team. Keep the development team motivated. Ensure that the product performance meets high standards.
Once the product has been developed, get customer feedback. Pivot or iterate till you have a product that is ready to be sold.
