How to design the Business Model

What value do we deliver to the customer?  Which one of our customer’s problems are we solving?  Which customer needs are we satisfying?  What products and services are we offering to each customer segment? 

What type of relationship does each customer segment expect from us?  Which ones have we established?  How are they integrated with the rest of our business model?  What do these relationships require?

Through which channels do our customer segments want to be reached?  How are we reaching them now?  How are our channels integrated?  Which ones are most effective?  Which ones are most efficient?  How are they integrated with customer routines?

For what value are our customers willing to pay?  For what do they currently pay?  How are they currently paying?  How would they prefer to pay?  How does each revenue stream contribute to overall revenues?

Who are our key partners?  Who are our key suppliers?  Which key resources are provided by our partners?  Which key activities do partners perform?  What do we have to do for this?

What key activities do our value propositions require?  What key activities are required by our distribution channels, customer relationships and revenue streams?

What key resources do our value propositions require?  What key resources are required by our distribution channels, customer relationships and revenue streams?

What are the most important costs inherent in our business model?  How do the key resources costs add up?  How do the key activities costs add up?

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